Magnificence & Testing, 100% PURE’s practices

At 100% PURE we take satisfaction in our testing practices to make sure that we’re producing the healthiest and most toxic-free formulation for our clients. Our dedication to animal welfare means that we’ll by no means, EVER check on animals – and that our merchandise will at all times be licensed cruelty-free. In relation to our components we undergo a painstaking course of to keep away from animal-sourced components and go for vegan, cruelty-free options.

We as soon as did an Instagram Stay with Brian Underwood, the sweetness director of Oprah Journal and he mentioned one thing on that Stay that shocked us. For a pure magnificence story, he despatched hundreds of “pure formulation” to a third occasion lab to get examined, and 100% PURE (+ 1 different magnificence model) had been the one ones who had what we mentioned we had and didn’t have anything that wasn’t listed on the ingredient record. Sadly, there are a number of greenwashing and faux pure magnificence claims throughout the trade however with absolute certainty, we’re really and endlessly dedicated to being 100% pure.


Our Ingredient Testing Course of
As pioneers within the pure magnificence trade, we wish to be clear with you about how we check our components. Even when they’re pure, they’ll nonetheless react to one another in irritating or dangerous methods. The picture under outlines our “9-Step Testing Course of” that we use to verify we’re creating protected and efficient merchandise for you.


We begin out by ensuring that the components we use are freed from synthetics, chemical pesticides, herbicides, and fertilizers. After combining components, we check for his or her stability to keep away from unfavourable chemical reactions. As soon as now we have made certain our components safely mix collectively, we have a look at their efficacy to see whether or not our product accomplishes what it says it should do and whether or not the suitable proportion of lively components are performing as they’re imagined to.

Along with our ingredient testing our packaging can be examined for contaminants equivalent to phthalates, BPA, and flame retardants and we’ll quickly begin testing packaging for fluorinated compounds (PFA’s). One other element of our testing course of consists of making certain that our formulation are secure and that our packaging doesn’t corrode or leak into the formulation.

We hope that you simply acknowledge the trouble we make to create a greater planet for us and the animals that reside on it, all of the whereas making merchandise that hold you trying incredible. So proceed to be diligent within the merchandise you select and keep in mind that 100% PURE won’t ever declare one thing that isn’t true as a result of the humane selection at all times comes naturally to us. 100% PURE has at all times been and can at all times be 100% cruelty-free.

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