Natural Make-up Elements | 100% PURE

Natural make-up, you say? We will get behind some natural make-up elements any day of the week — which is why we use a number of of them in lots of our fruit pigmented® make-up merchandise. They provide focused advantages and outcomes, with the additional benefit of being licensed natural.

On the earth of make-up, licensed natural signifies that an ingredient is freed from any artificial components. Because of this not less than one third occasion certifier has acknowledged the ingredient as natural, made with none artificial chemical compounds.

With out additional ado, permit us to introduce 4 core natural elements in our natural makeup products – plus why your pores and skin will love natural magnificence merchandise!

What Is Natural Make-up?

One of many the reason why natural make-up has taken the wonder world by storm is as a result of it is made with pure elements. Meaning you do not have to fret about artificial dyes or minerals wreaking havoc in your magnificence appears to be like. Whereas different typical shade cosmetics are coloured with harsh synthetics, solely 100% PURE shade cosmetics are coloured from pure fruit and vegetable pigments.

And the advantages do not cease there! By selecting natural make-up elements, you are additionally doing all of your half in defending the atmosphere. Conventional magnificence merchandise may be loaded with toxins that not solely hurt your pores and skin but additionally have a unfavourable affect on the atmosphere. By selecting natural make-up elements, you may be ok with taking good care of each your self and the planet.

What Are the Advantages of Natural Make-up Elements?

Fortunately, now many manufacturers are providing the best high quality of make-up with out utilizing any artificial and poisonous elements, like 100% PURE. Interested by pure magnificence however nonetheless on the fence about making the change to natural make-up elements? Allow us to break it down for you and share a number of the unbelievable advantages that include it.

Heals your pores and skin: First off, natural magnificence means saying goodbye to artificial and poisonous elements that may hurt your pores and skin. Whenever you use conventional make-up, your pores and skin can grow to be uncovered to heavy chemical substances which will trigger breakouts and different pores and skin irritations. However with natural beauty formulation, your pores and skin can lastly breathe straightforward and begin therapeutic itself naturally.

Good for the atmosphere: However it’s not simply your pores and skin that advantages – natural magnificence can be good for the atmosphere. Typical make-up merchandise are sometimes filled with dangerous chemical substances like lead, arsenic, and coal tar that may hurt the atmosphere from manufacturing to disposal. By selecting natural elements, you will be doing all of your half to cut back your carbon footprint and shield the planet.

Nice on your pores and skin: Natural magnificence comprises pure elements like important oils, antioxidants, aloe, and pure fruit and vegetable pigments. These elements are filled with minerals and skin-repairing properties that nourish your pores and skin from the within out.

High 4 Natural Make-up Elements

Lots of our best-selling fruit pigmented® merchandise comprise natural make-up elements. You’ll discover them listed first (or very close to the highest) on every ingredient panel, that means they’re the bulk ingredient in every components. This elite group of skin-beneficial elements bolster already pure formulation, for the most effective of each worlds. Meet our natural make-up squad!


Natural Aloe Juice
With regards to natural make-up elements, we’re responsible of selecting favorites! Natural Aloe is an ingredient we use incessantly in our cosmetics, because it’s actually an unbelievable multitasker. Capable of soothe irritation and redness, hydrate dry pores and skin, and cut back irritation from pimples, there isn’t any denying aloe’s advantages for pores and skin.

It makes an apparent selection for basis formulation, to calm and nourish pores and skin whilst you put on all of it day lengthy. Aloe juice is the star ingredient in our hydrating Full Coverage Water Foundation, Fruit Pigmented® Tinted Moisturizer, and Healthy Foundation. All these complexion-perfecting formulation are coloured with vitamin and antioxidant-rich plant and fruit pigments for a beautiful, flawless protection.

We additionally use aloe juice in our Long Last Liquid Eye Liner, Maracuja Mascara, All Over Glow, and Luminating Creme. In these smooth liquid liner and mascara formulation, we selected to make use of soothing aloe juice, as a substitute of only a plain ‘aqua’ base, to create a light-weight liquid components. In each our All Over Glow and Luminating Creme, natural aloe juice makes these liquid highlighters gentle, spreadable, and refreshing in your pores and skin.


Natural White Tea Leaf
Natural White Tea continues to be a comparatively unknown make-up ingredient, however it actually packs a punch. Wealthy in free radical-fighting polyphenols, white tea comprises a hearty dose of antioxidants for serving to to neutralize damaging results from UV rays, air pollution, and environmental toxins. This makes white tea particularly helpful for make-up merchandise that cowl the pores and skin – extra particularly, in foundations.

We use white tea as an natural make-up ingredient in a few of our most beloved basis formulation. This group consists of our full-coverage Healthy Foundation, our dewy and refreshing Tinted Moisturizer, and our moisturizing satin Cream Foundation. All these fabulous foundations glide on effortlessly and mix seamlessly for a mushy, natural-looking end – plus beautiful fruit pigments give them flawless protection that lasts all day.

Natural Black Tea Leaf
Simply our second most well-known beauty ingredient (after fruit pigments, in fact) is black tea, an natural make-up ingredient that we merely can not reside with out. We use micronized (dried and pulverized) black tea to provide a deep, midnight black pigment to a few of our most well-known eye make-up merchandise.

Each our Ultra Lengthening Mascara and Liquid Eye Liner collections characteristic this unassuming natural make-up ingredient. By no means earlier than thought of as greater than a favourite beverage of the Brits, black tea has made an enormous identify for itself in our cosmetics.

We use it within the best-selling Ultra Lengthening Mascara formula, featured in each signature Black Tea and beautiful Blueberry shades. It options as the important thing ingredient in our Lengthy Final Liquid Liner, to create a deep, long-lasting, and smudge-proof base for every distinctive shade.


Natural Inexperienced Tea Leaf
Inexperienced tea is the pale, unfermented model of the Camellia Sinensis leaf, making it a sibling of each black and white teas. Just like white tea, it’s used as a focused antioxidant therapy with protecting anti-aging polyphenols. Green tea is thought for its key phytonutrient EGCG, which is highly effective sufficient to combat the results of dangerous UVA and UVB rays.

We selected inexperienced tea as an natural make-up ingredient in each our Blackberry and Dark Chocolate Extremely Lengthening Mascara formulation. Whereas it received’t produce the identical intense black pigment as micronized black tea, it’s actually value utilizing in your make-up routine. Stuffed with wholesome flavonoids, inexperienced tea is thought to stimulate hair and lash development, making it a shoe-in for our beloved lengthening mascara.

Can Natural Make-up Elements Make a Distinction?

Huge life-style adjustments at all times begin with one easy step. Additionally they don’t present instantaneous outcomes, however should you keep disciplined the change turns into seen. Natural make-up elements work the very same manner. Whenever you select to shift from conventional magnificence merchandise to pure merchandise, you have already got taken the appropriate choice for your self and the atmosphere.

Whenever you preserve utilizing natural magnificence merchandise for some months, your pores and skin will look extra wholesome. Natural magnificence additionally highlights the significance of proudly owning your pores and skin. This mindset will make you’re feeling so assured and delightful. After this, you’ll understand most conventional magnificence manufacturers had been promoting you so many pointless merchandise.

So, why do you have to change to natural make-up elements? Nicely, we all know the skin-efits and the way natural make-up elements have an effect on your complexion, well being, and the atmosphere in a constructive manner – plus they’re appropriate for all pores and skin sorts. Since natural merchandise are sometimes light and freed from harsh chemical substances, they’re additionally a very good choice for individuals with delicate pores and skin or those that desire a extra pure strategy to their skincare routine.

Switching to natural make-up elements isn’t solely higher on your well being, however it will probably additionally make your pure pores and skin look nice. You will really feel assured utilizing minimal quantities of make-up, and you will not have to fret about exposing your pores and skin to harsh chemical substances. The earlier you break the cycle of utilizing “natural” skincare merchandise and cosmetics, the earlier you can begin in your journey towards a cleaner, more healthy life-style.

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